Category Archive Blog Post

ByDebbie Scott

Attention to Detail

The Queen’s English

The Society for Editors and Proofreaders (SfEP), established in 1988, was formally recognised by Her Majesty The Queen on 1 March when it was granted the status of chartership for its excellence in upholding standards in the English language. In its new guise it has become the Chartered Institute of Editing and Proofreading (CIEP).

As a membership body, the CIEP gives me a sense of belonging in what otherwise might just be deemed a world of pedants agonising over the placement of punctuation. Whilst this agonising might sometimes be true, the CIEP is more than just a group of people who gather to debate the pros and cons of the Oxford comma. In addition to our annual conference, where we get together to talk about the trade, we also explore throughout the year how the English language is applied in different scenarios and how its use changes over time.

The barbarians are coming!

You might ask why any of these things matter. Indeed, only last December the man responsible for leading the Apostrophe Protection Society made the news because even he felt it was finally time to give up fighting those who seemingly no longer cared about punctuation. Aged 96, John Richards had been campaigning for over twenty years but decided enough was enough. He blamed ‘barbarians’ and accused people of being ignorant and lazy ‘in these modern times’. Whether or not John had a point brings me on to the emergence and growth of ‘text speak’.


The highlight for me at last year’s conference was hearing Professor David Crystal speak. Professor Crystal is the CIEP’s honorary president and a world-renowned expert on linguistics. Author of over 100 books on the English language, he says more than 2,000 words have developed out of the digital age – such as ‘blog’, ‘tweet’ and even ‘Google’ – all of which have become established as both nouns and verbs. He believes teenagers read more than ever in this digital age and, even though they tend to shorten words when writing, they have a closer understanding of the way sounds are connected. He goes on to herald the use of hashtags as a useful means of managing, classifying and organising content in a searchable way. Professor Crystal actually suggests middle-aged people are the main culprits of using text speak in messages, as they shorten messages using contractions such as ‘gr8’ and ‘cu l8r’.

Examples of text speak
The irony is that you don’t actually laugh out loud when you LOL.

Kids and technology

Let me turn to my own daughter, who turned five early in the Covid-19 lockdown. I watched in amazement as she became increasingly tech savvy while undergoing home-schooling. Having never used a laptop before, she quickly learnt how to use the mouse to click, drag and drop while nimbly navigating her way around the keyboard. Like most kids, finding their way around their parents’ phones and tablets is no problem either.

I don’t mean to go off on a tangent here, but it’s important to dispel the myth that technology is dragging down literacy standards amongst our children. Of course, it’s not good practice to allow children to be glued to devices, and especially so at the dinner table, but what’s the difference between people reading the newspaper on their mobile phones or burying their heads in the broadsheets of yesteryear? Looking at the packed train in the picture below, I know which means of reading the ‘paper’ I would rather the person next to me were using.

Commuters reading broadsheet newspapers on a packed train
The lost art of reading broadsheet newspapers on crowded commuter trains.

Who cares about the Queen’s English anyway?

I would argue people of all ages do still care about punctuation. The Queen’s endorsement of the CIEP only serves to highlight the organisation’s beliefs, standards and work. Being granted chartership status was a huge turning point for the organisation. Supporting its PR and Marketing team, I helped the body to think about how it might want to be seen by prospective members and ways in which it could be portrayed more widely. Given the recent news about the dying use of the apostrophe, I asked myself: who cares about the Queen’s English anyway? The answer was right in front of me as I looked at an image of the parchment stamped with the Privy Seal. The answer was The Queen, of course!

Royal charter and seal
Royal Charters are granted by the Sovereign on the advice of the Privy Council and have a history dating back to the 13th century. Image: CIEP.

Language is constantly evolving

In response to John Richards, I would say the ignorance and laziness apparently present in modern times certainly have not won, but rather, as Professor Crystal puts it, language is constantly evolving.  We don’t go around speaking like characters out of a Shakespearean play or from the Poldark series of novels. This is partly what makes linguistics so fascinating; as with everything else, it changes with events and evolves over time. I don’t think the terms ‘lockdown’, ‘social distancing’ and ‘new normal’ have ever been so prevalent in the English language. One might even be tempted to call these times ‘unprecedented’. Events play their part in language evolution.

As an editor and proofreader, my job is to listen to my clients, to establish their needs and to understand their audience. They might wish to strike an informal tone, using conversational text to make a website feel accessible and a business approachable. Or they might require copy to be edited in a highly professional style for an academic journal or medical publication. It is all about setting the right tone. I love the variety of my work. But, whatever the brief, attention to detail for me is of paramount importance.

About the author

Debbie is a member of the Chartered Institute of Editing and Proofreading (CIEP) and takes her professional development seriously. She is a sub-editor and proofreader for publishing company and client Dorson West through which she has worked on numerous titles including Hospital Times, Talent in Logistics, World Manufacturing Journal and Public Policy Projects. She has also provided copywriting services in the education sector. Prior to setting up her own company, Scott Communications, Debbie specialised in Defence advocacy, corporate affairs and political communications.

About the CIEP

The Chartered Institute of Editing and Proofreading (CIEP) is a non-profit body promoting excellence in English language editing. It sets and demonstrates editorial standards and offers a community, training hub and support network for editorial professionals – the people who work to make text accurate, clear and fit for purpose.

This blog post is also published at

ByDebbie Scott

Scott Communications Salutes Our Forces

Last Thursday the sad news of Dame Vera Lynn’s passing made the headlines. Images of her entertaining the troops and generally boosting the nation’s morale during World War II prompted us to reminisce on how the country pulled together in true British fashion in those dark times. Only six weeks ago, when the UK was just getting used to lockdown and also celebrating the 75th anniversary of VE Day, Dame Vera spoke about the simple acts of bravery and sacrifice that still define our nation today.

Twice the Citizen

Indeed, just a few weeks before this the Government placed an additional 10,000 military personnel, including reservists, on a higher state of readiness to provide the COVID Support Force, the MOD’s contribution to the coronavirus response. Since then reservists have been mobilised to work alongside their regular counterparts to assist in the areas of health and science, as well as helping local authorities respond to the pandemic. Reservists from my former Royal Naval Reserve unit, HMS President in London, played their part in supporting communities in the capital and further afield. Some of their efforts can be read about here. These reservists truly embody Winston Churchill’s ‘Twice the Citizen’ epithet.

Armed Forces Week

It is very fitting in today’s difficult times that in the UK we are now celebrating Armed Forces Week to show our thanks to the entire Armed Forces community, including regular service personnel, reservists, veterans, cadets and their families. We thank them all for their extraordinary contribution to society.

This is the UK’s twelfth annual Armed Forces Week. Under normal circumstances a series of events would now be taking place to showcase the best our Armed Forces have to offer, culminating in Armed Forces Day itself on Saturday 27 June. But, unlike in previous years, Armed Forces Week is being held virtually with celebrations taking place online and at a distance. Yet the importance of these events is in no way diminished, and our gratitude to our serving personnel is as deep as ever. This is especially the case as we pay special thanks to the first batch of reservists who demobilised only last week following their work in the COVID Support Force.

The Armed Forces Covenant

As a former naval reservist myself for twelve years, and as the wife of a serving reservist, I certainly don’t take our Armed Forces for granted. Last year Scott Communications, the PR and digital transformation company my husband and I founded in 2018, marked Armed Forces Week by signing the Armed Forces Covenant. I was proud to sign the Covenant, with my husband alongside me in his naval uniform, at an event hosted by the Federation of Small Businesses (FSB). Tom Tugendhat, our local MP for Tonbridge and Malling, and himself a former Army Reserve officer, spoke at the event about his military experience serving in Iraq and Afghanistan. He was followed by X-Forces CEO Ren Kapur who described the support available to veterans and reservists starting their own businesses.

SC AFC June 2019 (1)
Scott Communications at the Armed Forces Covenant signing event during Armed Forces Week 2019

Reservists in the Workplace

The Covenant signing event informed local businesses about steps they might take to support the Armed Forces community. One year on, Scott Communications is seeking to extend its support to the military community by joining other employers in the Defence Employer Recognition Scheme. This will enable us as company directors to share best practice and ideas with other employers and our clients on how to make the most of the skills and experience reservists and veterans have to offer in the workplace, while also advocating support to Defence and the Armed Forces community in general.

Lt Cdr Tony Scott RNR
Scott Communications co-founder, director and naval reservist Tony Scott working from home in uniform on Reserves Day 2020. Until 2018, the annual Reserves Day was known as Uniform to Work Day, with reservists from all three services going to work proudly in their uniforms. Sometimes this was the first time their civilian counterparts knew their close colleague was a reservist. Today, reservists still follow this tradition on Reserves Day, even if the workplace in June 2020 is a virtual one for many of us.

What You Can Do to Show Your Support

Armed Forces Week is an opportunity for the whole nation to celebrate the military community and to recognise the work it does to protect the country and its interests at home and overseas. In the absence of the national Armed Forces Day event that was scheduled to take place in Scarborough on Saturday, you can join Scott Communications in supporting the Armed Forces online. This includes following activities on Facebook and Twitter. You can also show how important our Armed Forces are to you by using the hashtag #SaluteOurForces in your social media posts. This is a simple way for anyone to pay tribute to the British Armed Forces community for its hard work, dedication and efforts to keep us safe in the UK and across the globe.

It is with special thanks this year that we acknowledge not only those who fought to protect our country in the past but also those who have been working to keep us safe during today’s troubled times. To show your thanks, simply post a photo or video of yourself or your friends and colleagues saluting. You can submit your images here.

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Reserves Day 2020

Banner image: On 4th June 1942 forces Sweetheart Vera Lynn, acting on behalf of the Variety Artistes Ladies’ Guild, presented a mobile canteen to the mayor of Westminster who accepted it on behalf of the YMCA. Here she serves the first cups of tea to servicemen from the canteen, which is stationed in Trafalgar Square. (Photo by Keystone/Getty Images)

ByDebbie Scott

Reflections at the End of the Covid-19 Lockdown

In the Prime Minister’s statement on coronavirus on Wednesday 18 March, he confirmed that total UK Covid-related deaths had risen to 104 and declared the closure of schools from the end of that week ‘until further notice’. Albeit drastic, the decision wasn’t unexpected. Coronavirus cases were rising and the country was nowhere near the peak of this dreadful disease. We had all seen footage from other European countries that were ahead of the UK in relation to their position on ‘the curve’ and we didn’t want to end up like Spain or Italy. (Look how that ended up.) Parents UK-wide would now somehow have to juggle both working and teaching full-time.

To return to school or not?

Well, after ten weeks of home-schooling, my five-year-old daughter went back to school last Monday. My husband and I were apprehensive in sending her back, especially with UK Covid-related deaths approaching the 40,000 mark. But, so far, so good, for us at least. The school is very organised, parents are abiding by the strict new rules and even the Reception class have had it sufficiently drummed into them not to let anyone step into their ‘bubble’. Don’t get me wrong, home-schooling wasn’t without its challenges, but my husband and I felt more than a little pang of sorrow as she skipped out of school on her first day back and told us she hadn’t missed being taught by ‘Mrs Mummy’ and ‘Mr Daddy’.

So, just as we had got used to the ‘new norm’ under lockdown, so we must get used to the next phase brought about by the easing of the restrictions.

The benefits of lockdown

As a family, we have actually enjoyed some aspects of lockdown. Yes, it’s been strange. The Government essentially took away the nation’s freedom, but very few people resisted because the severity of the problem was alarmingly clear and we knew it was for our own good.

The experience of lockdown in the Scott household revolved around starting each day by working out with Joe Wicks on YouTube, then joining my daughter’s Reception class registration by Zoom, followed by a full-on timetable of virtual lessons using Microsoft Teams. We looked forward to our daily exercise but also went on longer walks at weekends, discovering new woodland paths and places of local natural beauty we hadn’t known about previously. In the process we got fit and appreciated each other’s company without the normal pressure and stresses of everyday routine, work and commuting. Life slowed down and fortunately the spring weather in south east England was glorious.

Technology and missing loved ones

The distance between my wider family and me has been particularly poignant as my brother sadly died on 2 March. At the time coronavirus was still just something we read about in newspapers and which seemed predominantly to be affecting people stuck on cruise ships in the Pacific. My brother Stephen never knew the extent to which coronavirus later rampaged across the UK. How the world changed so quickly after his death. His funeral was affected by it, but thankfully it took place just days before more stringent rules prevented funerals taking place at all in some cases. We had a small number of close family present, and it was live streamed to over two hundred of his wider friends and family.

I hasten to add that work has been pretty busy during this period. My husband and I both run our own businesses and it’s been no mean feat trying to home school a five-year-old in addition to juggling client deadlines and, dare I say it, trying to grow our businesses too.

Thank goodness then for modern technology. Not only has it enabled the smooth continuation of business and the establishment of a decent enough home-schooling routine, it has also allowed families and friends everywhere to stay connected. For every so-called benefit lockdown has brought with regards to quality of life, I think it’s fair to say many people have missed, and continue to miss, being with loved ones in person. I, for one, have felt the separation from my wider family, including my parents, sister and my sister’s family. Technology has offered us the wonderful opportunity of connecting living room to living room to take part in fun family quizzes and, for that, I really am grateful.

The ultimate sacrifice

What really brought home the severity and sombreness of Covid-19 for me, though, was working on the latest issue of leading health publication Hospital Times, and in particular this issue’s list of frontline health workers who had made the ultimate sacrifice in the war on this dreadful disease. As its sub-editor and proofreader, I checked and re-checked the photos, names, professions and other details of all those health and care workers who had fallen victim to Covid-19. The list seemed endless, and what made me feel so incredibly sad was how I couldn’t help but feel their deaths might have been prevented if only they had been provided with the correct personal protective equipment to do their jobs. These people are our heroes and should be honoured and remembered always. I’m sure many of us will still feel the urge to clap every Thursday at 8pm and at least will do so silently to ourselves as we remember those who gave their lives to protect and help others in the battle against Covid-19.

For now, we will continue to take baby steps as lockdown eases and pray the R-rate doesn’t rise again as life tentatively gets back to normal. We must remember that even while the death rate is falling nationally, every one of those deaths represents a family member who is dear to many people. I came across the painting above by Spanish artist Juan Lucena on social media last week. Its messaging around grandparents who didn’t get to say goodbye to their grandchildren really struck a chord with me. My heart goes out to those people with elderly relatives in care homes.

These times have been strange indeed and life might never be quite the same again as we all adapt to new working practices and social distancing measures. But life goes on for all those left behind by loved ones and for all of us lucky enough not to have been immediately impacted by Covid-19. Yet the disease has touched every one of us in one way or another and I don’t think any of us will forget the sacrifices our keyworkers have made to keep the wheels of our society turning. For that I thank them all.

You can read the latest issue of Hospital Times here.

This post is also published at

Thank you NHS

ByTony Scott

It’s All About the Data

Earlier this month in my Global Technology Director role for a client I was interviewed by BIM+ magazine about my views on the importance of data science in the transformation of the architecture, engineering and construction (AEC) industry. This blog post is based on that interview. The original can be viewed here.

What are the AEC industry’s big challenges with digital transformation? 

The fourth industrial revolution is the first one in which the pace of technological change is outstripping business change and what society is able to cope with. In previous industrial revolutions society had decades to adjust to the pace of change.

The biggest challenges in this are the human, behavioural and cultural ones, and the need to bring people along on the journey. It’s about painting a view of what a changed world might look like to inspire them to participate. You cannot make people transform, they have to want it and understand the reasons why.

For example, many companies just roll out new software tools and three years later their people have reverted to their old ways of working because it’s more comfortable and familiar to do so. I really want to focus on questions like: What are we trying to transform? How does it work for us as a company? How do we respect cultural differences around the world? Only then should we map the technology into it.

What do you hope to achieve in your Global Technology Director role?

Digital transformation is something I’m very passionate about. To me it’s all about using emerging and innovative technology to create human and business outcomes previously considered impossible or, more excitingly still, never before conceived. A lot of people approach digital transformation from the direction of technology, but to me the technology is just an enabler of these outcomes.

I’m currently helping to spearhead a digital workplace initiative that will change the way the company manages knowledge so that it becomes a single global learning organisation. That means freeing up knowledge trapped in people’s heads to create a rich collective resource of wisdom. Another aspect of this is transforming ways of working to ensure the company’s employees can collaborate richly with anyone, anywhere, anytime and on any device.

My interest in this field dates back to my early career in software engineering and software architecture. Back then I was envious of engineers and architects who were designing things in the real world that you could touch and that might be around for hundreds of years. The software I developed might have been used by a million people but it probably wouldn’t be around ten years later, and certainly wouldn’t be remembered in history books. When I joined the AEC industry I wanted to combine my software engineering experience in user-centred design with real-world engineering to create the best of both worlds.

What are your views on the future of BIM (Building Information Modelling)?

I admit I am not fundamentally a BIM specialist, but BIM is about data and data is close to my heart. At both company and industry levels we need to move our mental focus beyond the design and construction phases to take in the whole-life piece and consider why that’s important. This is all about data science.

We might be creating some of the best buildings in the world, but that’s not all BIM is for. With new build, we need to think through factors such as the sensors we need in a building, the data we can consume and who is going to benefit from the consumption of that data. The majority of today’s buildings and infrastructure is still going to be around in 2050 and beyond, so that’s a huge data opportunity for us too. 

Is client interest and awareness of BIM greater now than two or three years ago?

It’s better than two years ago. The interesting question is who the client is and are they one that cares? There’s a cost to BIM modelling and designing for the whole-life piece and the needs of building operators and building occupiers. My sense is that our industry and adjacent ones need to come together to paint a better picture of this longer-term view and not be so siloed in our thinking, which includes clients. 

Which are the most promising computational and data technologies coming through?

In design, construction and operation the one constant is data and we therefore need to be developing a stronger capability around data science, machine learning and AI. There’s a pretty easy business case to make here. I’m very keen about ideation-based engagements with data-rich clients to find new innovative digital opportunities they might not even know are available.

In my experience in the AEC industry there are data scientists who are very aligned to particular sectors, whether that’s rail, water, energy, smart buildings or whatever, and other more domain agnostic data scientists who just love data and gaining new insights regardless of the use case. For an engineering consultancy, I believe the real opportunity is in bringing these two worlds together to create a cross-company capability that can really leverage and support everything it is doing across all of its disciplines and sectors to unlock these data opportunities for its clients.

What key efficiencies can machine learning bring to the built environment?

The health and safety use cases are very clear, for example using machine vision to ensure that people are following the correct behaviour on site. Another use case is using machine learning to optimise building space, where analytics can enable us to overlay a model with things like crowd data and environmental data to optimise the performance of a space.

When you make the step from smart buildings to smart campuses and smart cities, there’s a lot that can be done with machine learning and real-time data to improve vehicle flows, people flows and other movements to reduce congestion, for example, in ways that previous technology just didn’t allow.

Does that remove a burden from designers?

The ability to automate some of the more repetitive tasks can free up designers to be far more creative. My definition of digital is about human outcomes, so automation can unlock some of these opportunities. We have reached a point now where we can almost assume that the technology, whether it’s AI or VR or BIM, is going to be able to deliver whatever we dream up, so now we can focus on the outcomes, which is a very exciting prospect.

What is the importance of digital twins?

Scenario modelling is the most exciting part of this, as you can try things out on a digital twin that you could never do to the physical asset, yet still gain the same insights and apply them to the real-world asset.

What is the role of digital technology when designing responses to the climate crisis?

In technological terms we need to link everything we do back to positive outcomes that address the climate emergency. This comes back to a large extent to data: you cannot accurately measure the impact we’re having on the planet, or the damage that’s been done that we have to mitigate against, without data. Putting sensors into existing infrastructure is a key element, as well as going back to first principles and assessing whether the materials and processes that have been in our industry for decades are appropriate for tomorrow’s world.

This is also about educating clients. Some might want a new building when in fact they would be better off repurposing existing assets to improve sustainability. There’s no simple answer to the climate emergency, but it should now be a big driver behind all of our work.

There’s a lot more to do in responding to the climate crisis. I’m incredibly excited to be using digital technology, techniques and transformation to help clients play their part on this journey.

Tony Scott is the co-founder and director of Scott Communications. He is also co-founder and CEO of artificial intelligence and data science specialists NeuralRays AI and a founding member of ACE‘s Digital Transformation Group.

ByTony Scott

A Definition of Digital

Abstract: Digital in its commonly used form today is implicitly understood but not well defined. This blog post suggests a working definition for the word digital when used as either a noun or an adjective that is practical and industry agnostic. Most importantly, it emphasises the human element as being more significant than the technological.

Digital is a word we can’t escape. Some call it hype. Some IT people even wonder what the fuss is about; they’ve been doing digital for years, right? This makes it even more surprising that a good working definition of the word – as used in terms such as digital transformation, digital workplace and digital strategy – is so hard to find.

Digital in the modern disruptive sense is far more than its dictionary definition as a series of 1s and 0s. It also represents a great deal more than digital computing, which has been with us since the advent of the third industrial revolution in the 1960s. Technology is evolving at an unprecedented rate, which is the key driver of today’s fourth industrial revolution. But most remarkable isn’t the technology itself, but the human and business outcomes it makes possible. These have the potential to create a better world for us all; in the wrong hands, of course, the opposite could be just as true.

What distinguishes a digital solution from a more traditional computing one are innovation, novelty and originality. Airbnb, Uber and Facebook could not have been conceived in an earlier period as there was simply no technology frame of reference beforehand to imagine them. Kodak saw its business model as that of a chemical company producing film for cameras, and hence missed the opportunity to be the leader in digital photography. Even Apple failed to foresee music streaming until Spotify disrupted its nascent iTunes download model. Today, digital disruption can occur from unexpected quarters for even the most established organisations. Indeed, there has never been a time before when the pace of technological change has been so far ahead of what society or business transformation can easily accommodate.

To survive in a digital world, organisations need to think differently and more creatively. Having an innovative workplace culture is more important than the underlying technology itself. This is where lean and agile working come to the fore, with concepts such as hackathons, minimum viable products, A/B testing and failing fast being the new norms for leading organisations.

A working definition of digital, whether used as a noun or an adjective, needs to include all the above elements if it is to be meaningful in today’s world. The following is my attempt at this and I hope you find it useful.


Digital refers to the exploitation of innovative technology to create positive human and organisational outcomes. This is achieved through the development of solutions that not long ago would have been unimaginable or thought impossible. Today, such solutions are likely to be based on one or more of the following technologies:

  • artificial intelligence, machine learning, natural language processing and robotic process automation;
  • big data analytics, data science and advanced visualisation techniques;
  • Blockchain;
  • cloud computing and cyber security;
  • generative design, 3D-7D building information modelling and 3D printing;
  • social media and sentiment analysis;
  • the Internet of Things, near-field communication and 5G;
  • unmanned aerial and autonomous vehicles;
  • virtual and augmented reality, and wearables;
  • and more …

However, digital is about more than technology itself. By drawing on the principles of the lean start-up movement, complemented by a strong focus on human-centred design, digital also impacts organisational culture, ways of working and business models. In this, digital favours agile, iterative and experimental techniques that allow organisations to respond far more quickly to business needs and market opportunities than was possible in earlier eras.


In this definition I’ve aimed to be industry agnostic. The definition could, of course, be adapted as required to serve specific industries or markets. The technology list is not complete, and items in it such as cloud computing and big data analytics are now verging on mainstream. The list is also the least important part of the definition, and the most susceptible to change. Of greatest significance in the definition are the human elements, from outcomes to culture; if you can focus on and succeed with these, relatively speaking, the technology will take care of itself.

This blog post is also published at

ByTony Scott

Sharing is Caring

There are many definitions in use for the words ‘communicate’, ‘communication’ and ‘communications’. What is consistent is that communicating is primarily about the sharing of information, news or views. This sharing can take many forms, including spoken and written messaging between people and organisations, and digital transmission involving people and devices.

At the heart of communications, in whatever form, are people. It is this human element that drives all that we aspire to do in Scott Communications, whether related to public relations or digital transformation.

Communications definitions
What’s in a word?

As James Humes, speechwriter for five US presidents and joint author of the text on the Apollo 11 lunar plaque, once said, ‘the art of communication is the language of leadership’. That is, if you want to be a leader, whether as a person or an organisation, you must communicate effectively if you want to connect with your audience and deliver a memorable and impactful message. This principle is a key driver of our public relations consulting services.

Communications, collaboration and knowledge sharing are also key drivers of our digital transformation services. At Scott Communications we are passionate about embracing emerging technology, but even more so about using it to create innovative human solutions that help shape a better world.

The effective sharing and exchanging of information between people, organisations and devices to create not just a digital workplace, but a digital world, is an incredibly exciting global project. Doing so ethically will ensure we are achieving positive social benefits for all. These ideals were key motivators in the formation of Scott Communications.

We’d love to hear from you about your communications challenges and ideas, and to work with you to deliver your business outcomes. Do contact us if you’d like to learn more.