There are many definitions in use for the words ‘communicate’, ‘communication’ and ‘communications’. What is consistent is that communicating is primarily about the sharing of information, news or views. This sharing can take many forms, including spoken and written messaging between people and organisations, and digital transmission involving people and devices.
At the heart of communications, in whatever form, are people. It is this human element that drives all that we aspire to do in Scott Communications, whether related to public relations or digital transformation.
As James Humes, speechwriter for five US presidents and joint author of the text on the Apollo 11 lunar plaque, once said, ‘the art of communication is the language of leadership’. That is, if you want to be a leader, whether as a person or an organisation, you must communicate effectively if you want to connect with your audience and deliver a memorable and impactful message. This principle is a key driver of our public relations consulting services.
Communications, collaboration and knowledge sharing are also key drivers of our digital transformation services. At Scott Communications we are passionate about embracing emerging technology, but even more so about using it to create innovative human solutions that help shape a better world.
The effective sharing and exchanging of information between people, organisations and devices to create not just a digital workplace, but a digital world, is an incredibly exciting global project. Doing so ethically will ensure we are achieving positive social benefits for all. These ideals were key motivators in the formation of Scott Communications.
We’d love to hear from you about your communications challenges and ideas, and to work with you to deliver your business outcomes. Do contact us if you’d like to learn more.